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Top 3 Advertising Strategies Every Small Business Should Be Using Right Now!
- CNY Online News
- Aug 7
- 2 min read
Brought to you by My Upstate NY Marketing
In today’s competitive landscape, standing out as a small business isn’t just important—it’s essential. With limited budgets and local audiences, small business owners need smart, cost-effective advertising strategies that actually deliver results.
Here are the top 3 advertising strategies that are helping small businesses across Upstate NY thrive:
1. Digital Billboards in High-Traffic Areas
Nothing grabs attention like a bright, bold digital billboard. With tens of thousands of daily impressions, digital signage offers one of the best returns on investment for local businesses. Locations like the new digital billboard on State Route 5 in Vernon (right by The Spot Venue and Utica-Rome Speedway) see over 300,000 views per month, making it a powerful way to reach your community directly. With other locations reaching upwards of a million cars a month!
Tip: My Upstate NY Marketing offers this location starting at just $350/month—and includes free ad design and bonus digital promos. https://www.myupstateny.com/pricing
2. Social Media Advertising in Local Groups
Advertising where your audience already scrolls is a no-brainer. Facebook groups, community pages, and Instagram reels allow you to target locals with content that feels native to their feed. Whether it’s a flash sale, new product, or special event, your message can travel fast through the right channels.
Pro Tip: Local marketing agencies often offer bundled posting across 65+ Local groups—saving you time and effort.
3. Local News + Banner Ads
Consumers trust local news sources—and placing your business on trusted platforms like CNYOnline.org, GoExploreNY.com, or sponsoring community articles can build credibility fast. Banner ads, when placed on regional websites, also offer long-term visibility and support brand recognition in your target zip codes.
Final Thoughts:
As a small business, you don’t need a massive budget—you need smart exposure. By combining billboard visibility, local social media reach, and trusted banner ads, you create a consistent brand presence that drives traffic and sales.
This article was brought to you by My Upstate NY Marketing – helping local businesses grow through digital billboards, social media, and custom marketing solutions tailored for Upstate New York.
